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Radical thinking for the brand advice business

Richard Huntington
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Posted on09/05/2012 When brand stretch goes wrong – what Boots and the AA have in common 500 × 333

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Adliterate has been delivering radical thinking for the brand advice business for nearly 20 years. It is concerned with the future of advertising and marketing, the impact of technology and the nature of potent brands. It takes a radical view to solve deep seated problems and it sets its self against orthodoxy in any form. It also aims to be deliberately provocative. Because life is more fun that way.

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