Adliterate has been delivering radical thinking for the brand advice business for over a decade. It is concerned with the future of advertising and marketing, the impact of technology and the nature of potent brands. It takes a radical view in order to solve deep seated problems and it sets its self against orthodoxy in any form. It also aims to be deliberately provocative.

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Monthly archive May, 2018
We need more 'non-working marketing spend', not less

We need more ‘non-working marketing spend’, not less

There are many phrases to which I take exception. I hate dead metaphors such as “Achilles’ heel”. I hate euphemisms that are designed to disguise their true meaning, such as “collateral damage”. And I hate out-and-out lies such as “we will give the £350m we save from the European Union to the NHS”. But one...
Banishing unconscious bias from your planning

Banishing unconscious bias from your planning

To celebrate the 55th series of Have I Got News For You, the show’s team captains, Ian Hislop and Paul Merton gave a now infamous interview to the Radio Times, a publication not normally used to setting the news agenda. Amid a conversation with ITN anchor-man Tom Bradby, the duo offered a highly criticised answer...