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Posted on14/02/201511/10/2015Brands, Provocations

Put an end to guano marketing

by Richard26 Comments on Put an end to guano marketing

Do you ever find that a word, a particular word suddenly starts to really irritate you? Perhaps a word that previously seemed rather innocuous, useful…

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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