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Tag: country music

Posted on25/09/202125/09/2021Advertising, Articles and columns

Why we need to be a bit more T-A-M-M-Y

by Richard1 Comment on Why we need to be a bit more T-A-M-M-Y

This story is about country music, emotion and how we truly connect with our audiences. I wrote it a while ago but was reminded of…

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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