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Tag: pepsi ad

Posted on28/06/201702/11/2017Advertising

Why hire an advertising agency?

by Richard3 Comments on Why hire an advertising agency?

David Ogilvy famously asked clients of his agency wanting to write their own work, “why keep a dog and bark yourself?” Half a century later…

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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