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Tag: surrealism

Posted on16/04/202516/04/2025Advertising

The subconscious sell: Surrealism’s enduring impact on advertising

by RichardLeave a comment on The subconscious sell: Surrealism’s enduring impact on advertising

To suggest that surrealism has had a powerful effect on the discipline of advertising is a significant understatement. There is a strong argument that the…

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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