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Tag: vaping

Posted on30/05/2023Advertising, Provocations

When it comes to vaping, let’s not make the mistakes of the past

by RichardLeave a comment on When it comes to vaping, let’s not make the mistakes of the past

I have always believed that advertising and regulation go hand in hand. Advertising needs regulating because of its power. We understand that better than anyone…

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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