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Tag: Wrong

Posted on29/10/2023Advertising, Articles and columns

If you want to be right, try being wrong

by RichardLeave a comment on If you want to be right, try being wrong

The more fashionable parts of the advertising industry have always liked failure. They go on and on about how important it is to fail. To…

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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