1) See the world differently to everyone else
2) Try to be interesting first and right second
3) Read weird shit it always comes in handy
4) Speak in analogies – the more bizarre the better
5) Even if the thinking that you are forced to go with isn’t the most inspiring always know you had a better strategy up your sleeve
6) Think about brands and categories you don’t work on – develop latent strategies for these – it is good practice and they may be useful at some point
7) Think and communicate clearly always – radical doesn’t mean complicated

Related Posts Plugin for WordPress, Blogger...