The first candidate for the Advocate is Honda. Loads of people wanted to talk about it and there already seems to be some healthy debate on the subject – thankyou Neil and John.
Let me pin my colours to the mast.
I think what Honda and W+K have done is extraordinary.
They made the Power of Dreams live as an idea (I remember seeing it pre-W+K and thinking it was brand consultancy tosh).
They showed us that a brand that had a unbelivably poor communications legacy could change its spots overnight with the right people (inside and outside the organisation). No one now remembers the awful work of the CDP years.
They showed us how coherence is more important than consistency.
They showcased new approaches to planning.
And they have thrown off some excellent campaigns along the way – my favourites being Jazz road rage and Grrr.
I really, really, really want this work to be working and in truth there is an IPA paper from the early years of the campaign (that I will try and provide some sort of link to).
Now there have been both supportive and unsupportive comments on this blog about Honda but I guess I’d really like Stuart Smith to give his top-line on the campaign as well as everyone else mucking in. If you made comments about Honda on a previous post please repeat them, I know its a pain but I want to gather all the Honda stuff in one place.
Remember if Honda has done the business W+K get an all new Strategy Cow complete with authenticity certificate.
In addition you can keep nominating campaigns you’d like me to advocate, preferably in the original post.


Let me pin my colours to the mast.
I think what Honda and W+K have done is extraordinary.
They made the Power of Dreams live as an idea (I remember seeing it pre-W+K and thinking it was brand consultancy tosh).
They showed us that a brand that had a unbelivably poor communications legacy could change its spots overnight with the right people (inside and outside the organisation). No one now remembers the awful work of the CDP years.
They showed us how coherence is more important than consistency.
They showcased new approaches to planning.
And they have thrown off some excellent campaigns along the way – my favourites being Jazz road rage and Grrr.

I really, really, really want this work to be working and in truth there is an IPA paper from the early years of the campaign (that I will try and provide some sort of link to).
Now there have been both supportive and unsupportive comments on this blog about Honda but I guess I’d really like Stuart Smith to give his top-line on the campaign as well as everyone else mucking in. If you made comments about Honda on a previous post please repeat them, I know its a pain but I want to gather all the Honda stuff in one place.
Remember if Honda has done the business W+K get an all new Strategy Cow (complete with authenticity certificate) to add to their prodigeous awards haul.
In addition you can keep nominating campaigns you’d like me to advocate, preferably in the original post.

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