Fred Dibnah - steeplejack and an advocate of Britain’s industrial heritage. He would have hated all of us but that doesn’t stop us loving him.
After a feisty exchange about Honda it is time to think about which campaign to advocate for October.
The rules are emerging slowly.
It needs to be a campaign that you admire rather than despise. The emphasis is on understanding the role for advertising and judging the success of the campaign against this rather than accusing it of failing to live up to expectations that the Client and Agency never had.
Strategy Cows are awarded either for conclusive proof or simply for weathering the storm. Stuart Smith is now the proud owner of a new look Strategy Cow because I make the rules and I felt he deserved one so there.
Current nominations are:
Sony Bravia – “Balls”
RAC – “more know how”
Still struggling to track this down
Geico – “B-list celebs”
VW Golf GTI – “Unpimp your auto”
Innocent – “Nothing but nothing but fruit”
Persil – “Dirt is good”
Can’t find this so here is a 1958 commerical for a laugh
Nominations close on Wednesday 27th September
21 comments
MM says:
Sep 19, 2006
Persil ‘Dirt is Good’.
Organic frog says:
Sep 19, 2006
Persil ‘Dirt is Good’ as well.
henry lambert says:
Sep 20, 2006
Sony Bravia please. Although I’d be happy with Persil too.
Casper says:
Sep 20, 2006
Another vote for Sony Bravia
MJ says:
Sep 20, 2006
VW or Persil please
Eddie G says:
Sep 20, 2006
Dirt is good please.
Rob Mortimer says:
Sep 20, 2006
Dirt is good.
I think its a perfect choice. A great idea with a not quite as good execution. The perfect advocate…
Paul H. Colman says:
Sep 20, 2006
Sony. Bony.
jemster says:
Sep 20, 2006
I’d go for the RAC “more know how” if you can track them down.
Failing that Dirt is Good
beeker says:
Sep 20, 2006
Isn’t there a problem with Dirt is Good? If we’re evaluating strategy then fine, but if we agree the execution fell short of the mark, that strikes it off the list for me. I thought it was about testing a campaign that we admired.
Or am I getting the rules wrong?
So I’m voting for Sony I guess, (unless I have)…
Rob Mortimer says:
Sep 21, 2006
I thought the idea was to test the planning we admired more than the total execution.
?
Richard says:
Sep 21, 2006
Oi stop messin’ with the ill defined rules.
Its a very holistic and generous idea.
What do you like?
Would you like to know whether it worked?
So you could say the stuff (copyright R. Davies)you liked worked
beeker says:
Sep 22, 2006
Oh alright ; )
Sony for me then. I think it gets a bad rap for lack for style over substance, but I reckon one of those crafty planners at Fallon came up with the idea of communicating colour in itself as evocatively as possible. Can’t have all have been a one Juan band.
So maybe it does score on both levels.
Leland says:
Sep 22, 2006
Gieco or Innocent
adrian says:
Sep 23, 2006
bravo bravia, for no reason other than it makes me feel better about the world, sort of like saturn’s sheetmetal spot a couple of years ago.
what’s a steeplejack?
richard says:
Sep 23, 2006
Adrian – a steeple jack is someone who specialises in building and maintaining chimneys and other tall structures (from church steeple). Such is the nature of de-industrialisation Fred was most famous for destroying disused chimneys by removing a section from the base, propping up the structure with wood and then burning the wood to bring the chinmey down.
bk says:
Sep 23, 2006
Sony, man, Sony.
jemster says:
Sep 25, 2006
Fantastic
“destroying disused chimneys by removing a section from the base, propping up the structure with wood and then burning the wood to bring the chimney down”
is a great metaphor for some of the things that happen in this industry.
Just looking back we’ve already had a bash at ‘Dirt is Good’ on a previous thread. Might it be nice to pick something else?
Richard says:
Sep 25, 2006
Quite so Jemster
Daniel says:
Sep 25, 2006
Well, I have to say that Sony… is the only one with a great concept but also with a rather good execution…
Richard says:
Sep 27, 2006
Ladies and Gentlemen thanks for your votes – Comments are now closed on this post.