Battle of Big Thinking
The crest of the Royal College of Physicians, location of the 2007 Battle of Big Thinking. Image courtesy of Wikimedia.
If anyone is interested I have uploaded my speech from The APG’s Battle of Big Thinking as well as the slides. For regular readers many of the themes will be familiar.
Nice one Richard. Very interesting. You’re right about the Cadbury Gorilla ads — very tactical. When I went to the supermarket, it was the purple bars that I headed for. Feed the monkey!