Image courtesy of Old School Paul One of the defining features of this recession is the number of brands immersing themselves in utterly self-indulgent nostalgia trips in a desperate attempt to curry favour with increasingly cynical consumers.
Welcome to adliterate
Adliterate is dedicated to providing radical thinking for the brand advice business.
It is concerned in the main by the future of advertising and the marketing communications industries, the impact of technology on communications and the nature of potent brands.
It takes a radical view in order to solve deep seated problems and it sets its self against orthodoxy in any form.