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Month: August 2010

Posted on28/08/201007/10/2012Planning, Provocations

How unspecial are you?

by Richard11 Comments on How unspecial are you?

Image courtesy of Lufitoom I was taking afternoon tea with the man-legend Russell Davies this week and amongst many random things we chatted about was…

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Posted on24/08/201027/09/2013Brands

Nostalgia brands – what to do if you spot one

by Richard10 Comments on Nostalgia brands – what to do if you spot one

Image courtesy of NuriaGuttierrez. There are a group of brands that face a specific set of issues and that require specific actions to help them.…

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Posted on17/08/201027/09/2013Provocations

Do I not like crowd sourcing

by Richard8 Comments on Do I not like crowd sourcing

Talk about jumping on the band wagon some considerable time after it has packed up and left town, Peperami is the latest brand to indulge…

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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