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Month: March 2011

Posted on27/03/201119/05/2012Brands

A question of trust

by Richard3 Comments on A question of trust

Net A Porter, now there’s a brand that gets trust. Image courtesy of

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Posted on15/03/2011Uncategorized

How postmodern is this?

by Richard1 Comment on How postmodern is this?

So this is the link to the electronic flip book version of the newspaper version of the best of this blog. Talk about milking a bit of content some of which is six years old! But hell why not. Big thanks to newspaper club for making the review possible and Saatchi & Saatchi for creating the flipbook and putting it online.

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Posted on07/03/2011Uncategorized

It’s nice of it’s nice that

by Richard

The nice people at it’s nice that have written a little review of adliterate lite alongside some far more worthy titles and better designed publications. It’s nice that champion great creativity in any form and publish a hard copy of the stuff they love the most every April and October. Issue 5 is out very shortly.

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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