Adliterate has been delivering radical thinking for the brand advice business for over a decade. It is concerned with the future of advertising and marketing, the impact of technology and the nature of potent brands. It takes a radical view in order to solve deep seated problems and it sets its self against orthodoxy in any form. It also aims to be deliberately provocative.

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Monthly archive June, 2013
Stop confusing targeting with relevance

Stop confusing targeting with relevance

Advertising is not everyone’s cup of tea. However, for most of us inside and outside the industry, advertising is seen as commercially vital, economically important and culturally essential – funding and subsidising vast tranches of the media and many other facets of our lives. But there is a big if. And that is if advertising...
If you can successfully avoid tax you know your brand is healthy

If you can successfully avoid tax you know your brand is healthy

  From horsemeat in the lasagne to Libor fixing in the blood, not to mention industrial scale tax avoidance, brands have to put up with a hell of a lot at the moment. By which I mean that brand reputations, painstakingly pieced together over years, suddenly seem on the line in a way they have...
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