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Month: June 2013

Posted on16/06/201304/04/2014Advertising, Provocations

Stop confusing targeting with relevance

by Richard5 Comments on Stop confusing targeting with relevance

Advertising is not everyone’s cup of tea. However, for most of us inside and outside the industry, advertising is seen as commercially vital, economically important…

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Posted on02/06/201305/04/2014Brands, Provocations

If you can successfully avoid tax you know your brand is healthy

by Richard4 Comments on If you can successfully avoid tax you know your brand is healthy

  From horsemeat in the lasagne to Libor fixing in the blood, not to mention industrial scale tax avoidance, brands have to put up with…

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Adliterate has been delivering radical thinking for the brand advice business for 15 years. It is concerned with the future of advertising and marketing, the impact of technology and the nature of potent brands. It takes a radical view to solve deep seated problems and it sets its self against orthodoxy in any form. It also aims to be deliberately provocative. Because life is more fun that way.

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