The state of digital advertising right now
I’ve been having a pop at digital advertising recently. About how ad blocking is the fault of all of us that create online advertising. No one really took me to task over this. And so I thought I’d go a step further. And see what happens. These ten statements represent what I think about the...
Ad blocking is our fault
I have never understood the belief that advertising dollars should follow people’s time. The assumption that if people spend 50% of their time some place or other means that 50% of the advertising budget should go there too, seems to me to be arrant nonsense. This is despite the fact that it is an article...