I have never understood the belief that advertising dollars should follow people’s time. The assumption that if people spend 50% of their time some place or other means that 50% of the advertising budget should go there too, seems to me to be arrant nonsense. This is despite the fact that it is an article...
Welcome to adliterate
Adliterate is dedicated to providing radical thinking for the brand advice business.
It is concerned in the main by the future of advertising and the marketing communications industries, the impact of technology on communications and the nature of potent brands.
It takes a radical view in order to solve deep seated problems and it sets its self against orthodoxy in any form.