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Tag: briefing formats

Posted on13/10/200820/10/2014Planning

What’s in a format? Call for entries.

by Richard2 Comments on What’s in a format? Call for entries.

Kurt Cobain’s death certificate. To my mind most creative briefing formats certify the death of the thinking. Image courtesy of Night Star Rominus. I have…

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Adliterate has been delivering radical thinking for the brand advice business for 15 years. It is concerned with the future of advertising and marketing, the impact of technology and the nature of potent brands. It takes a radical view to solve deep seated problems and it sets its self against orthodoxy in any form. It also aims to be deliberately provocative. Because life is more fun that way.

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