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Tag: digital

Posted on05/12/201528/02/2016Advertising, Provocations

Ad blocking is our fault

by Richard1 Comment on Ad blocking is our fault

I have never understood the belief that advertising dollars should follow people’s time. The assumption that if people spend 50% of their time some place…

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Posted on14/12/200822/09/2014Articles and columns, Provocations

Calling time on digital’s cult of accountability

by Richard20 Comments on Calling time on digital’s cult of accountability

Occasionally I have the enormous pleasure of judging New Media Age’s Interactive Marketing and Advertising Awards. And a very splendid awards scheme it is too,…

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Adliterate has been delivering radical thinking for the brand advice business for 15 years. It is concerned with the future of advertising and marketing, the impact of technology and the nature of potent brands. It takes a radical view to solve deep seated problems and it sets its self against orthodoxy in any form. It also aims to be deliberately provocative. Because life is more fun that way.

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