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Tag: New European

Posted on26/07/201622/08/2016Advertising, Saatchi & Saatchi

Remain was advertising’s lowest moment

by RichardLeave a comment on Remain was advertising’s lowest moment

This is an article I wrote for the second edition of the New European. The New European is a fascinating publication, it was set up…

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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