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Tag: social media strategy

Posted on20/11/201304/04/2014Brands

Brands should be needed not needy

by Richard3 Comments on Brands should be needed not needy

Needy is a wonderful word to describe someone that craves rather too much of something from us rather too much, whether attention, help, love, sex…

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Posted on29/07/201304/04/2014Advertising, Brands, Provocations

Why ‘always on’ is such a turn off

by Richard21 Comments on Why ‘always on’ is such a turn off

When you have fireworks like this who needs bonfires. Image courtesy of Fernando Castaneda. In recent years the business of marketing has been assailed by…

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Adliterate has been delivering radical thinking for the brand advice business for 15 years. It is concerned with the future of advertising and marketing, the impact of technology and the nature of potent brands. It takes a radical view to solve deep seated problems and it sets its self against orthodoxy in any form. It also aims to be deliberately provocative. Because life is more fun that way.

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