It is time we all stopped talking about the future of advertising in a PVR world and started doing something about it. I am working on 20 concrete ideas to get people started. It may end up as a more chuncky ten or as a more Cluetrain like 95. Maybe you can help me on this?
Opinionated Advertising Opinionated advertising is a new idea about the role that advertising should play in the marketing mix and the form it should take.…
Anyone in advertising who believes in its power has to be alive to the idea that a ban on ‘junk food’ advertising may now be…
