It seems to me that there are two equally important things happening in advertising at the moment that are more than a little contradictory.
On the one hand is the emerging popularity of what I call identitity rich advertising. In its current incarnation this appeared in the mid 90s with WCRS's work for Orange and HHCL's...
Some books I read and some I chew on.
Chewy books are those where the thinking is so profound or ideas so counter intuitive that they are tough to digest.
Douglas Holt's How brands become icons is a chewer.
I was recently interviewed by a Romanian advertising blog called iqads
. Amongst other questions they asked whether I had any advice for young planners and I thought I would share this with a wider audience. They are short, sweet and incomplete.