I took part in a panel discussion at the IAA European Advertising summit this week along with Jim Carrol and Rita Clifton and chaired by the great John Grant (who gave me a copy of his excellent new book ‘The Innovation Manifesto’). We had to talk about our favourite European campaign. I chose Persil’s ‘Dirt is good’ despite the tragic creative work in the UK. I feel that this bit of thinking really hasn’t had the fame that it deserves which saddens me. This is the kind of thing that I said.
Image courtesy of KoAn
I had the pleasure of being at NMK’s Content 2.0 conference last week (6th June). We enjoyed some excellent speakers including Marc Canter from People…
And how can Catherine Deneuve, a flamingo and a bottle of scent help us understand the answer? Ok I lied about the flamingo.
Image from the V&A