Adliterate has been delivering radical thinking for the brand advice business for over a decade. It is concerned with the future of advertising and marketing, the impact of technology and the nature of potent brands. It takes a radical view in order to solve deep seated problems and it sets its self against orthodoxy in any form. It also aims to be deliberately provocative.

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Monthly archive June, 2006

Dirt is good

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I took part in a panel discussion at the IAA European Advertising summit this week along with Jim Carrol and Rita Clifton and chaired by the great John Grant (who gave me a copy of his excellent new book 'The Innovation Manifesto'). We had to talk about our favourite European...

Brands and 2.0

Brands and 2.0

I had the pleasure of being at NMK’s Content 2.0 conference last week (6th June). We enjoyed some excellent speakers including Marc Canter from People Aggregator, Bradley Horowitz from Yahoo! and James Cherkoff from Collaborate. So I thought I’d put together a set of provocations based on my learning from the day which essentially come...

Why are creative ideas a good idea?

CD.jpg And how can Catherine Deneuve, a flamingo and a bottle of scent help us understand the answer? Ok I lied about the flamingo. Image from the V&A
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