Monthly archive October, 2008

What’s in a format?

Thank god for that, a few of you have started the ball rolling and submitted briefing formats.

We need a whole load more and from every corner of the globe.

Just got my mits on Naked, M&C and BBH's formats. We now need briefs from places like AMV, Mother, Wiedens, Goodby, Crispin Porter, 180 you...

What’s in a format? Call for entries.


Kurt Cobain's death certificate. To my mind most creative briefing formats certify the death of the thinking. Image courtesy of Night Star Rominus.

I have an issue with creative briefing forms.

I think they encourage form filling and no agency I have ever worked at has used one. However, even I get...

Now that’s what I call a mash up


Pirate Dinosaurs, you can't say fairer than that. The only thing that could be remotely better would be Pirate Dinosaurs in Space.

Strategies from the edge


Image courtesy of What What.

I don’t like the word edgy.

Edgy is appallingly overused in our business to describe work that that is uncomfortably unconventional.