What’s in a format?

Thank god for that, a few of you have started the ball rolling and submitted briefing formats.

We need a whole load more and from every corner of the globe.

Just got my mits on Naked, M&C and BBH’s formats. We now need briefs from places like AMV, Mother, Wiedens, Goodby, Crispin Porter, 180 you know the kind of thing. We also need briefs from some tip top digital agencies – Glue, Dare, Poke in London come to mind – it would be interesting to compare and contrast these with agencies from a stronger advertising tradition. And how about briefs from design agencies, sales promotion and PR?