Monthly archive October, 2008

What’s in a format?

Thank god for that, a few of you have started the ball rolling and submitted briefing formats.

We need a whole load more and from every corner of the globe.

Just got my mits on Naked, M&C and BBH's formats. We now need briefs from places like AMV, Mother, Wiedens, Goodby, Crispin Porter, 180 you...

What’s in a format? Call for entries.

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Kurt Cobain's death certificate. To my mind most creative briefing formats certify the death of the thinking. Image courtesy of Night Star Rominus.

I have an issue with creative briefing forms.

I think they encourage form filling and no agency I have ever worked at has used one. However, even I get...

Now that’s what I call a mash up

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Pirate Dinosaurs, you can't say fairer than that. The only thing that could be remotely better would be Pirate Dinosaurs in Space.

Strategies from the edge

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Image courtesy of What What.

I don’t like the word edgy.

Edgy is appallingly overused in our business to describe work that that is uncomfortably unconventional.

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