Thank god for that, a few of you have started the ball rolling and submitted briefing formats.

We need a whole load more and from every corner of the globe.

Just got my mits on Naked, M&C and BBH’s formats. We now need briefs from places like AMV, Mother, Wiedens, Goodby, Crispin Porter, 180 you know the kind of thing. We also need briefs from some tip top digital agencies – Glue, Dare, Poke in London come to mind – it would be interesting to compare and contrast these with agencies from a stronger advertising tradition. And how about briefs from design agencies, sales promotion and PR?


Saatchi & Saatchi – London
This is the new naked brief format we are working to. Essentially is a blank sheet of paper with a nice logo at the top and the idea is that you write you brief from the heart rather than filling in a form.Download file.
Fallon – London
This is Fallon’s brief – look at how lovely and naked it is. Download file
And here is their Red brief – for re-briefs and pitch briefs. Download file
BBH – London
A powerpoint version of the BBH brief.Download file
M&C Saatchi – London
This is the briefing format I have been banging on about, Download file. Interestingly this is now a little dated and they no longer use a briefing format. Up the revolution.
M&C Hong Kong/APAC
This is the brief from last year as M&C have dispensed with a format here as they have in London.Download file
Modernista – Boston
M! creative brief format. Download file
Testardo Redcell – Poland
A classic format from my old network. Download file
Naked
Naked’s naked brief Download file
Euro RSCG Australia
Download file
Singleton Ogilvy & Mather – Australia
Download file
Oomph – Cirencester, UK
Download file
Sudler & Hennesy – Sydney
Download file
Impact BBDO – Dubai
Download file
Tullo Marshall Warren
Download file
McCann Erickson – Indonesia
Here is their official brief Download file. And here is an personal approach from one of their plannersDownload file.

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