This is the new Carlsberg commerical from Saatchi & Saatchi aimed at galvanising the nation behind the England football team over the summer in South Africa.
It’s based on the idea that Carlsberg don’t do team talks but if they did they would be the best team talks in the world. In truth the ad is simply the culmination of a whole load of integrated activity from the trade out that has been building up from the beginning of the year. As usual a Youtube channel acts as the content hub for all the participatory activity.
2 comments
Noel - Tricycles For Adults says:
May 9, 2010
Carlsberg commercial is always my favorite. They are creative and give you the wow factor at the end of the ad. Love it!
Martin Ballantine says:
May 12, 2010
Ghastly. Using images of dead national icons/ heroes like Bobby Robson and Moore to flog weak Danish lager. And Ian Botham in chain mail? Ugh.