Adliterate has been delivering radical thinking for the brand advice business for over a decade. It is concerned with the future of advertising and marketing, the impact of technology and the nature of potent brands. It takes a radical view in order to solve deep seated problems and it sets its self against orthodoxy in any form. It also aims to be deliberately provocative.

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Monthly archive February, 2011
Advertising

Crimes against participation – part two

by Richard on Feb 23, 2011 • 5 Comments
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Image courtesy of freefotouk.

In the last post on participation I talked about the after thought issue that dogs many participatory campaigns and three easy steps to engagement heaven. I now want to deal with the second issue, the performing monkey syndrome.

Planning

Developing your own planning style remix

by Richard on Feb 21, 2011 • Comments Closed

Here are the useful bits from the presentation I did last week to IPA 4. Thanks to Mr Tom Morton for pulling the whole show together and to all the planning heads that helped me by illustrating their distinctive planning style.

Developing your own...
The problem with participation
Defining posts / Planning

The problem with participation

by Richard on Feb 8, 2011 • Comments Closed
Now that’s a swisssh. Image courtesy of ..Emma.. The participation band wagon rolls on in adland with agencies and clients seeming content to sacrifice effective communications for a couple of the clinically insane and the entire staff of the PR agency uploading some old tat to a website in the name of ‘doing something on...

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