Earlier this year we turned our attention to the state of the British High Street and the parlous situation that many of our high streets are in, with 25% failing and another 11% in decline.
But instead of talking with the retail gurus and the shoppers of today we focused exclusively on the shoppers, shopkeepers and retail entrepreneurs of the future, Britons aged 16-29.
This is a presentation of the findings and a film of me delivering it – in this case at an Oystercatchers evening meeting this autumn.
By the way since all of this happened I have come across a brilliant new project called we are pop up. This online service aims to fill vacant retail space by providing landlords with a discrete way to view a whole host of interesting retail wannabes looking for short to medium term space from which they can chose and approach potential retail partners. Go check them out.
Oystercatchers Event – 1st November 2012 – Richard Huntington, Director of Strategy, Saatchi & Saatchi from Oystercatchers on Vimeo.
2 comments
Rowan says:
Nov 28, 2012
The idea of the high street as the more frequented social brand space is an interesting one – and a good reminder of what some brands do so well, and others so badly: living your brand through every touchpoint, not just the trendy ones, or the ones with a separate budget.
Taavi Tammpere says:
Mar 13, 2013
We are pop up is pretty cool idea