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Month: February 2013

Posted on10/02/201316/05/2013Advertising, Brands, Saatchi & Saatchi

Keynesian marketing and the business of confidence

by RichardLeave a comment on Keynesian marketing and the business of confidence

I am not an economist but let’s say I am economically curious.   And I wonder whether some of the debates that are happening in…

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Posted on09/02/201308/05/2013Brands

Straight from the horse’s mouth

by Richard1 Comment on Straight from the horse’s mouth

The UK is currently gripped by one of its periodic food scandals. For once this isn’t about food safety – no one has been feeding…

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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