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  • Richard Huntington
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Month: March 2019

Posted on24/03/201901/10/2019Advertising, Planning

The power of powerful creative vehicles

by Richard1 Comment on The power of powerful creative vehicles

Recently I have got really interested in the concept of creative vehicles. Indeed I wrote about them for Campaign magazine in a piece about how…

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Posted on17/03/201901/01/2022Inspiration, Personal growth

The value of deep work is your only real value

by Richard13 Comments on The value of deep work is your only real value

There is eternal battle that I fight every single day of my working life. It’s by no means exclusive to strategists and planners in advertising…

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Posted on10/03/201901/10/2019Inspiration, Personal growth

Singing eats strategy for breakfast

by Richard1 Comment on Singing eats strategy for breakfast

This post has an intent, something that I advise that you do immediately you have read it. And that is to join a choir. And…

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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