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Monthly archive March, 2019
The power of powerful creative vehicles

The power of powerful creative vehicles

Recently I have got really interested in the concept of creative vehicles. Indeed I wrote about them for Campaign magazine in a piece about how much I hate the word ‘branding’. By creative vehicle I think I mean a repeatable approach to communications that builds fame for a brand. The thing that your brand is...
The value of deep work is your only real value

The value of deep work is your only real value

There is eternal battle that I fight every single day of my working life. It’s by no means exclusive to strategists and planners in advertising but I think that it affects us more than many. And it’s the battle to engage in deep work. Proper, meaningful, in flow, immersed work that delivers the thing we...
Singing eats strategy for breakfast

Singing eats strategy for breakfast

This post has an intent, something that I advise that you do immediately you have read it. And that is to join a choir. And to join a choir particularly if you can’t sing or rather tell yourself that you can’t sing. Now you may be thinking, what the fuck has that got to do...
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