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Tag: Cannes festival of creativity

Posted on30/06/201421/08/2015Advertising, Brands, Planning, Presentations

Interesting versus right – revisited

by Richard7 Comments on Interesting versus right – revisited

If there is one defining philosophy of my approach to planning and strategic development it is the mantra that it is vital to be interesting…

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Adliterate has been delivering radical thinking for the brand advice business for 15 years. It is concerned with the future of advertising and marketing, the impact of technology and the nature of potent brands. It takes a radical view to solve deep seated problems and it sets its self against orthodoxy in any form. It also aims to be deliberately provocative. Because life is more fun that way.

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