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Tag: little data

Posted on27/05/201511/10/2015Advertising, Planning

Forget Big Data

by Richard8 Comments on Forget Big Data

People in our industry love big data. Or at least they love the idea of big data. It’s one of those hot topics that fills…

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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