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Tag: monopoly

Posted on17/08/201819/02/2019Articles and columns, Brands, Planning

Monopoly, the commercial dividend of powerful brands

by RichardLeave a comment on Monopoly, the commercial dividend of powerful brands

My favourite episode of South Park is ‘Gnomes’. Not only is it properly funny, if you like your humour puerile and immature, but it also…

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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