I have been re-reading the Clive Challis book
about Helmut Krone – Bernbach’s legendary art director. It reminded me how much better it was in reality than in my head. I encourage you to look beyond the cliche of ‘we try harder’ and engage again with the strategy and more importantly the execution of this campaign. This is advertising at it’s most effortless, most engaging and most persuasive. And look no logo – the best branded campaign in advertising history had no logos in it big or small.
Advertising really can be this easy if we stop getting bogged down in irrelevant strategic discussion, stop navel gazing, stop living in fear of the future and get back to the basics of creative persuasion.
See you on the barricades