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Monthly archive August, 2006
The Advocate - September

The Advocate – September

Grrr.jpg The first candidate for the Advocate is Honda. Loads of people wanted to talk about it and there already seems to be some healthy debate on the subject - thankyou Neil and John. Let me pin my colours to the mast. I think what Honda and W+K have done...

Whose job is it to sell?

VW_ThinkSmall.jpg

"Advertising isn't a science its persuasion. And persuasion is an art."Bill Bernbach, co-founder of DDB and creator of the legendary VW campaign

A planner asked me recently who Bill Bernbach was. I said that “he invented modern advertising and the fact that you don’t know who he is should be...
The advocate

The advocate