The first candidate for the Advocate is Honda. Loads of people wanted to talk about it and there already seems to be some healthy debate on the subject - thankyou Neil and John.
Let me pin my colours to the mast.
I think what Honda and W+K have done...Whose job is it to sell?
"Advertising isn't a science its persuasion. And persuasion is an art."Bill Bernbach, co-founder of DDB and creator of the legendary VW campaign
A planner asked me recently who Bill Bernbach was.
I said that “he invented modern advertising and the fact that you don’t know who he is should be...