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Month: October 2006

Posted on30/10/200625/05/2012Uncategorized

The Advocate – November

by Richard17 Comments on The Advocate – November

This month I want to advocate VW. Not that nicey nicey stuff from DDB London with its achingly dull restraint and ever so accutely observed…

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Posted on28/10/2006Provocations

I don’t get digital

by Richard50 Comments on I don’t get digital

glasshousesPIC.jpg

Oh look its Billy Joel, throwing a stone inside a glass house

There I’ve actually gone and said it, I don’t get ‘digital’.

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Posted on27/10/2006Uncategorized

In praise of the slogan

by Richard16 Comments on In praise of the slogan

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A shamless use of Woody Guthrie for no other reason than the photo is excellent and boy is that a slogan

It seems that the classic advertising slogan has fallen deeply out of fashion.

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Posted on23/10/200625/05/2012Planning, Uncategorized

Listen to adliterate

by RichardLeave a comment on Listen to adliterate

Mark Earls of ‘Herd’ fame and I got together with Russell to talk about the way we set about preparing as planners for an intial…

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Posted on20/10/200625/05/2012HHCL

HHCL fest

by RichardLeave a comment on HHCL fest
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Posted on18/10/2006Uncategorized

Revolutionaries get shot on the palace steps

by Richard14 Comments on Revolutionaries get shot on the palace steps

potemkin.jpg
Sergei M. Eisenstein’s 1925 film, Battleship Potemkin


I have been giving a bit of thought to HHCL recently.

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Posted on17/10/2006Uncategorized

Aphorisms revisited

by Richard7 Comments on Aphorisms revisited

heedcov.jpg


A wonderful pamphlet by S.O.R.T design – The Society of Revisionist Typographers


I’ve been thinking about aphorisms again and why they are such wonderful things.

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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