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A push pin rendering of Wieden’s Fail Harder ethos. Image courtesy of media bistro.

Despite the Nike bombshell and a recurring sense that Dan’s ‘I’m just an old hippy’ routine is wearing a bit thin, Wieden is the plannersphere’s ideal agency to work for. And with work like Old Spice and Honda, and that lovely blog, who can blame us.


That’s according to new research amongst planners conducted by Heather LeFevre of the Martin Agency which places Crispin Porter at number two, BBH at three and Chiat at four. Goodby comes in at five, with Fallon (London surely) and Mother sixth and seventh. Of course the forthcoming APG Creative Strategy awards will give us a chance to see whether this lot are actually up to much in the strategy department.
Heather’s work, which surveyed 466 planners (42% inside the US and 38% outside) also tells us that 41% of planners think that the standard of planning is increasing (for which blogs get some of the credit Mr Lowery) and that while 60% of us really like or love our jobs, many of us are up for a move (suggesting that being a planner is fab but not necessarily at one’s current agency). And in a result likely to upset Mr Stolkin around 70% of people didn’t get their current job using a recruitment consultant.
There is also loads of detail on salaries (just for US and UK owing to the samples sizes elsewhere) which offers you a chance to benchmark your remuneration or indeed to decide to move to the US or UK. I note that 12% of the heads of planning describe their package as ‘really awesome’ so there is something for the rest of you to aspire to.
For the full monty download the PDF here.

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