The marketing community are often accused of being rather over enthusiastic about Innocent - harbouring feelings about it that aren't perhaps shared by the wider world.
Indeed you would have been hard pressed to find people out side the North London media community at this summer's Innocent Village Fete, I even spotted James Murdoch there.
When I say I don't want you to be my friend I don't mean you, dear readers.
I mean brands.
Even lovely Innocent thinks I might want to chum up to them on the social network de jour and I don't, I'm sorry I don't.
