Great ideas can come from anywhere, my arse
There are many terrible cliches that lurk like sewer rats in the daily effluent of the advertising industry. And much like sewer rats they are always close to the surface, wholly unpleasant and bloody difficult to eradicate. By far the most pernicious and destructive is the now widely held belief that ‘ideas can come from...
The power of emotion
A couple of weeks ago I gave a little talk on the power of emotion in advertising. I thought I’d share a little of it because there are some nice examples. I have also included a handy little PDF on emotions from Robert Plutchick that adds more depth than in the presentation I gave. In...
Now thats what I call co-creation 2
After the huge success of the co-authored Age of Conversation last year, it is back but bigger and better. This year 237 authors from 15 countries have put their minds to the subject of ‘why don’t they get it’, with each author contributing a chapter. I have written a manifesto which highlights the real distinction...