Brand new Visa ad

This is the new Visa commerical supporting their sponsorship of the Fifa World Cup in South Africa this summer. It was written by Xander Smith and Jonathan Santana, planned by Martin Smith and Directed by Chris Palmer through Gorgeous. The music is of course by the Pixies.

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3 Replies to “Brand new Visa ad”

  1. I really like this work. Unlike TBWA’s ‘GO’ stuff this really differentiates from Mastercard and amplifies a product truth.
    I also think it matches a cultural need much better, unlike ‘GO’ which seems to be say, ‘Don’t save, spend now!’ this is about smoothing managing our complicated lives.
    ..and the executions in this campaign are lovely

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