This is the new Visa commerical supporting their sponsorship of the Fifa World Cup in South Africa this summer. It was written by Xander Smith and Jonathan Santana, planned by Martin Smith and Directed by Chris Palmer through Gorgeous. The music is of course by the Pixies.
3 comments
Rob Mortimer says:
Feb 17, 2010
Nice stuff.
Makes the thought work well and made me smile.
hypolite rencontre says:
Feb 18, 2010
Nice ad! I think I will get a Visa!
Seriously it is far better than the last ads we have been served on tv!
Thank you for the ad!
northern says:
Apr 22, 2010
I really like this work. Unlike TBWA’s ‘GO’ stuff this really differentiates from Mastercard and amplifies a product truth.
I also think it matches a cultural need much better, unlike ‘GO’ which seems to be say, ‘Don’t save, spend now!’ this is about smoothing managing our complicated lives.
..and the executions in this campaign are lovely