Adliterate has been delivering radical thinking for the brand advice business for over a decade. It is concerned with the future of advertising and marketing, the impact of technology and the nature of potent brands. It takes a radical view in order to solve deep seated problems and it sets its self against orthodoxy in any form. It also aims to be deliberately provocative.

Because life is more fun that way.


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Monthly archive October, 2010
T Mobile - Welcome back

T Mobile – Welcome back

I have stopped posting work from Saatchi’s on adliterate because that’s not really what this blog is all about but I thought I had to put up the new T Mobile ad. Shot at Heathrow’s terminal 5 on Wednesday, the three minute version launched last night on 80 UK TV channels in a simultaneous roadblock....
Douglas Holt has come to save us all...again

Douglas Holt has come to save us all…again

Bureaucracy by Dan_DC. A few years ago I wrote a post about Douglas Holt and his then new book ‘how brands become icons’. The post was called ‘Douglas Holt has come to save us all’ and he may well have pulled this off a second time with his latest book ‘Cultural strategy’.