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Month: October 2010

Posted on30/10/201027/09/2013Advertising

T Mobile – Welcome back

by Richard5 Comments on T Mobile – Welcome back

I have stopped posting work from Saatchi’s on adliterate because that’s not really what this blog is all about but I thought I had to…

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Posted on14/10/201008/08/2012Brands

Douglas Holt has come to save us all…again

by Richard4 Comments on Douglas Holt has come to save us all…again

Bureaucracy by Dan_DC. A few years ago I wrote a post about Douglas Holt and his then new book ‘how brands become icons’. The post…

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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