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Month: September 2014

Posted on22/09/201420/08/2015Advertising

The United Kingdom of Advertising

by Richard1 Comment on The United Kingdom of Advertising

Without a doubt the finest radio programme is Today on BBC Radio 4. What it lacks in the imaginative title department, it more than makes…

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Posted on02/09/201420/08/2015Brands, Planning

Positioning is over rated

by Richard1 Comment on Positioning is over rated

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel” Maya Angelou In…

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Adliterate has been delivering radical thinking for the brand advice business for 15 years. It is concerned with the future of advertising and marketing, the impact of technology and the nature of potent brands. It takes a radical view to solve deep seated problems and it sets its self against orthodoxy in any form. It also aims to be deliberately provocative. Because life is more fun that way.

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