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  • Richard Huntington
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Month: September 2016

Posted on26/09/201619/03/2017Brands, Strategy

Why we need to adopt whole puzzle thinking

by Richard9 Comments on Why we need to adopt whole puzzle thinking

A while back the good people at Admap asked me, along with a bunch of other strategists to contribute to a bumper September issue on…

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Posted on26/09/201611/12/2016Advertising, Planning

Stand up for strategy

by Richard1 Comment on Stand up for strategy

The work, the work, the work. That’s the mantra by which we live and die in advertising. Good agencies are measured by the work they…

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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