Posts tagged "Brexit"
Brexit: The segmentation study to end them all

Brexit: The segmentation study to end them all

Good news is thin on the ground right now but in the world of marketing, there is one massive benefit of the Referendum. Thanks to the 23rd June no organisation need bother commissioning a segmentation study ever again. There are few concepts in marketing that promise more and deliver less than segmentation. Segmentation is the...
Remain was advertising's lowest moment

Remain was advertising’s lowest moment

This is an article I wrote for the second edition of the New European. The New European is a fascinating publication, it was set up from idea to first publication in 9 days. It’s kept its costs very low and exists to serve the 48% of people that voted to Remain. It will disappear once...