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Tag: insight

Posted on26/07/202205/11/2022Brands, Feral Strategy, Strategy

9. Revelation

by Richard2 Comments on 9. Revelation

The world of brand strategy is deluged by ideas and words that are misused and misunderstood. Insight is one of them. Indeed is is perhaps…

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Posted on25/05/201925/05/2019Planning

The mediocrity of middle distance insight

by Richard1 Comment on The mediocrity of middle distance insight

Twyla Tharp is one of America’s greatest choreographers. In a long and prodigious career, she has created over 130 dances for her own company as…

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Posted on09/01/200922/09/2014Planning

New year’s revelations

by Richard26 Comments on New year’s revelations

Image courtesy of Henry Hingst. It struck me recently that, although I place great store in the quality of an insight, I really had no…

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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