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Tag: insight

Posted on26/07/202205/11/2022Brands, Feral Strategy, Strategy

9. Revelation

by Richard2 Comments on 9. Revelation

The world of brand strategy is deluged by ideas and words that are misused and misunderstood. Insight is one of them. Indeed is is perhaps…

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Posted on25/05/201925/05/2019Planning

The mediocrity of middle distance insight

by Richard1 Comment on The mediocrity of middle distance insight

Twyla Tharp is one of America’s greatest choreographers. In a long and prodigious career, she has created over 130 dances for her own company as…

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Posted on09/01/200922/09/2014Planning

New year’s revelations

by Richard26 Comments on New year’s revelations

Image courtesy of Henry Hingst. It struck me recently that, although I place great store in the quality of an insight, I really had no…

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Adliterate has been delivering radical thinking for the brand advice business for 15 years. It is concerned with the future of advertising and marketing, the impact of technology and the nature of potent brands. It takes a radical view to solve deep seated problems and it sets its self against orthodoxy in any form. It also aims to be deliberately provocative. Because life is more fun that way.

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