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Tag: Paul Feldwick

Posted on18/06/201511/10/2015Advertising, Brands, Planning

Dump the dogma

by Richard5 Comments on Dump the dogma

I think rather highly of Paul Feldwick’s new book – ‘The Anatomy of Humbug: How to Think Differently About Advertising. In fact, I’d suggest that…

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Adliterate has been delivering radical thinking for the brand advice business for 20 years. My intention is to take a more radical view of issues in order to solve deep seated problems and I set myself against orthodoxy in any form. Adliterate is also deliberately provocative, because life is more fun that way. Much of my thinking on brand strategy is now availble in Feral Strategy, my new book which is available here.

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