Russell Davies is on holiday

As ‘Russell Davies lite’ I often get to fill in when the great man is otherwise engaged – weddings, after dinner speeches, visits of foreign dignatories, that kind of thing.

And so I did some holiday cover on his Campaign Magazine column recently. The first was a tongue in cheek look at the way social media is helping to build bridges within the marketing community – between disciplines and between practitioners in different countries.

An end to self delusion

I have started writing a regular column on advertising for New Media Age in the UK.

In this first article (which appeared on 26th July 2007) I comment on the way immediate and free access to the world’s creative product has destroyed the cockyness and self confidence of UK adland by showing us we no longer lead the world in this arena. In part I lay the blame on the sterility of the London agency landscape.

Every brand needs an ecosystem

I had the great pleasure, along with the entirety of the North London Croc wearing classes, of spending Sunday at the Innocent Village Fete in The Regent’s Park.

All the usual stuff applies about how lovely Innocent are (too lovely perhaps?) but what interested me was the brand ecosystem that Innocent is nurturing around themselves. Not least, because I have talked about many of the companies in this ecosystem in the posts on Dynamic Micro Brands.

Dynamic micro brands – Reggae Reggae Sauce

Time for some good old fashioned brand fawning.

Anyone from our business worth their salt knew that when Levi Roots wrapped up his presentation to the Dragons on the BBC’s Dragon’s Den in March that his Reggae Reggae Sauce was a sure fire bet.

The sauce, so far made only in Levi Root’s own kitchen for sale at Nottinghill Carnival, already had all the ingredients of a Dynamic Micro Brand. All it needed was someone to get his distribution sorted and help find a manufacturer to meet the new levels of demand.

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